I have spent more than 10 years as a startup marketer creating strategic narratives that drive engagement and leading public relations outreach to boost awareness and reputation. My work encompasses content strategy, external and internal communications, and executive thought leadership.  

Media Relations

• At Handl Health, I secured podcast guest spots for four C-suite executives on highly regarded industry programs including Claims Denied, Self-Funded with Spencer and Relentless Health Value. After pitching the producers, I generated talking points and worked with executives on media coaching and prep. 
• I successfully pitched news of Handl Health’s Series A round to the LA Times and Axios,  prepping the co-founders for in-depth interviews. 
• I like to focus on generating engagement and fueling pipeline by creating thought-leadership programs for leaders.  While a lot of this is strategic LinkedIn messaging, I also write media columns for CEOs, like this one carried by the World Economic Forum.

I am also now focusing on content marketing for arts organizations such as the Atlanta Symphony Orchestra, writing content like this piece on the young violinist Waverly Alexander as part of the ASO’s Spark campaign.

Additional media placements (select)

Atlanta Inno for Blume Global: Supply chain tech company Blume Global expands …

Atlanta Journal-Constitution feature for Geek+: Warehouse automation is growing …

Business Journals for Inxeption: Inxeption moves into its new downtown office

CNBC for Blume Global: Chinese manufacturing orders drop as consumers pull back on goods

Modern Materials Handling cover story for Geek+: Robotics gets it covered for Ship8

Executive Thought Leadership

I work with founders and executives to generate brand awareness, build trust from customers and investors, and grow engagement through tailored LinkedIn thought leadership campaigns. My frequent, substantive posts make B2B tech founders in the supply chain, manufacturing, AI, robotics and healthcare spaces part of the industry conversation. I help these executives reach their ICPs with meaningful, topical posts, messages with a clear point of view that serve as another pathway to increased sales.